Branding and website for the
mobility experts at Euphoria

Euphoria Mobility is the parent company of the Tilburg-based brand Cabman, which supplies products for the taxi industry internationally and holds a market share of approximately 90% in the Netherlands. Euphoria Mobility wants to broaden its profile with smart software for mobility and grow beyond the taxi industry. Step one for a new website was therefore: branding. Studio Brabo dove into the world of mobility and, after several sessions and explorations, gave the brand a fresh, new style with modern colors.  

To make the solutions even clearer to key target audiences, we clarified complex concepts such as fleet management, data insights and in-vehicle solutions in dozens of content creations. Studio Brabo directed the creative translation in art direction, design and photography and captured all the new guidelines in a pragmatic brand book of communications that Euphoria Mobility can move forward with.

After the branding and content creation phase, we were able to focus on the new corporate website as Euphoria's international business card. The website is therefore also in English. The goal? To inform visitors and encourage them to make contact. We do this by showing the DNA of Euphoria for both potential clients and colleagues (recruitment) and by making contact as easy as possible.

The website clearly shows the sectors in which Euphoria operates, such as additional public transportation, government and, of course, the cab industry. Because Euphoria provides customized solutions, the website does not show products but solutions. We have highlighted these at relevant positions, including on the homepage and on the sector pages. This way, prospects in the right sector see the most appropriate solutions around current themes such as 'Mobility as a service'. Clearly presented, with in-depth pages.