

Getting started with your brandbook? Let's get acquainted
What is a brand book?
A brand book - also called a corporate identity handbook, brand book or brand guide - is a document that captures the core of your brand visually and verbally. It is the guideline for how your brand looks, sounds and behaves, both internally and externally.
A good brand book helps teams, partners and external agencies stay aligned in communication and design. It ensures recognition, trust and consistency in all communications.
What's in a brand book?
- Logo use: How and when the logo may be used.
- Typography: The fonts to be used consistently.
- Color palette: The primary and secondary colors of the brand.
- Visual language: Guidelines for photography, icons and illustrations.
- Tone of voice: The writing style and tone of voice of the brand.
- Marketing expressions: From banners to trade show booths
- Social media statements: in variations for a recognizable feed
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Brand values and positioning: Your brand's mission, vision and core values, translated into behavior and communication.
A brand book is a document that establishes a brand's visual and verbal guidelines. It includes agreements on logo, color usage, typography, tone of voice and other elements that ensure a consistent brand appearance.