Rebranding and website for
accountant Mister Finance

With a new website, the question quickly arises: what do we want to tell? Studio Brabo investigated. The old website didn't breathe the young, distinctive character of Mister Finance. That's why we gave Mister Finance a rebranding that actually fits a fresh accounting firm. We shaped the new brand and recorded all choices in a brandbook. With our twists on an illustration set, we quickly gave Mister Finance a new, unique identity. And we managed our regular partners for copywriting and photography, from briefing to review. This is how we directed the rebranding from A to Z.

One of the main goals of the new website is to recruit new employees. Mister Finance is growing fast in a tight labor market. It is therefore important to pull out all the stops with employer branding and to put Mister Finance on the map as an attractive employer. The new website gives potential recruits an insight into the culture, the benefits and the stories of working at Mister Finance. For example, several Misters talk about their work week, which consists of both interim work with clients and office and home work. This is one of those things that makes working at Mister Finance so challenging.

Not every accounting firm also offers interim services. Mister Finance does. Useful for clients who want the full power of a financial advisor, with the flexibility of a freelancer. And convenient for employees looking for a lot of variety in their work. The new website clearly shows what Mister Finance offers and where they differ from the competition. In three services pages, the 'About Us' page and the 'Why Work Together' page.

Of course, a website of dynamic accountants and consultants must also be in motion. We do that with client stories, employee stories and updates and developments in the profession, such as tips on new legislation and relevant news about accountancy at other organizations. This is how we show from Home to Contact that Mister Finance is the other accountancy firm.