A new path for Outbound
During an adventure, no one wants to worry about the condition of their expedition vehicle. After all, these vehicles get to the farthest corners, in the most extreme conditions. Outbound's products provide peace of mind during travel and are designed to give maximum light, visibility and space. Translating that quality and the passion of the Outbounders into an appropriate corporate identity was our first stop.
In fact, the previous corporate identity no longer fit what Outbound wanted to be. Raw, global and inspiring. So we turned the Outbound brand inside out for a new look. We captured the new style in a brand guide with guidelines for typography, color usage, icon sets, tone of voice and marketing statements. This allows Outbound to breathe adventure into everything they put out. For the new website, we also took charge of product photography, mood photography and video.
Client
Outbound, Boekel
Website
Focus market
International
On expedition around the world
The new website is worldly and ready for the world. Consequently, Outbound's products are sold all over the world. With WPML (WordPress Multilingual Plugin) we make the website quickly available in multiple languages. The texts and translations were also in our travel program. The website is big, with beautiful inspiration photos and extensive product information. Adventurers quickly get the main usp's in view and easily dive into sizing and assembly tips. This way, nothing stands in their way of making a good choice.
The journey continues
The new WordPress website also converts adventures into invoices. Design and technology are focused on ultimate usability and send shippers quickly to the goal the of website: request a quote. Within 2 days you will receive a customized quote for your vehicle from Outbound. Now manually, in time automatically or in webshop form. Mile by mile, from destination to destination.
Very nice collaboration with Studio Brabo! A nice combination with a lot of technical knowledge and creativity. The lines are short and the response is always fast. They realized for us a website and a rebranding that more than meets our expectations!
Maurik Hellebrekers Owner Outbound
The impact after years of collaboration
We have been working with Outbound on their website and visibility for years. The figures show how their online reach has grown during that time.
- +108.8% more organic traffic
In four years, the number of visitors finding Outbound via search engines has more than doubled. - +86.1% more website users
In September 2026, the website reached nearly twice as many users compared to four years earlier. - +64.4% more page views
Visitors are collectively viewing significantly more pages on the Outbound website.
