Getting a website made:
complete guide to a strong approach 🤘

Get a new website created when your current site is inhibiting instead of helping. If you recognize several signs, then it's time to revamp.

• Outdated design and brand experience
• Declining findability and traffic - address this with technical SEO
• Illogical structure or outdated content - improve it with digital accessibility
• Slow or unstable platform
• Grown organization, multiple audiences
• Low conversion or few quality leads

A website is often the first impression. It should be right, provide overview and give immediate direction to the next step for your visitors.

Not every type of website requires the same approach. Choose what fits your goals and context. These are commonly chosen directions:

Corporate website

For organizations with multiple services, audiences and a strong brand identity. Fits thought leadership and b2b sales. Check out our corporate websites.

Lead-generating website

Focused on conversion. Clear propositions, forms, CTAs, social proof and funnels. Ideal for campaigns and performance marketing. See also lead website and how to strengthen it with CRM integrations.

Brandstore / WooCommerce webshop

For products, configurators and integrations. Scalable with WooCommerce and links to ERP/fulfilment. Want to know more about e-commerce? Check out webshops.

Recruitment website

Vacancies, filters, employer branding and ATS links. Focused on intake and selection. Read more about recruitment websites.

SME corporate website

Compact and clear. Focus on trust, cases and practical information for clients and prospects.

There is no fixed price list. We do have realistic ranges based on scope, design, customization and linkages. Count on these indications:

• Small websites: €7.500 - €15.000
• Corporate websites: €15.000 - €35.000
• Webshops & multisite: €25,000 - €75,000+

What affects price the most? Design level, functionality, technology, content, links, multilingualism and e-commerce complexity. Want depth with examples and choices? Read What does it cost to have a website made? Also delve into the role of UX design and the effect of web design on price and results.

When getting a website created, the technology behind your site is crucial. You want to have a website created that is fast, user-friendly and future-proof so you don't have to start over in a few years. At Studio Brabo, we work with the best tools and systems to create custom solutions that work seamlessly with your brand and business goals.

One of the platforms we work a lot with is WordPress. Not because it's popular, but because it gives us the freedom to build unique, scalable and powerful websites. Where standard solutions often have limitations, WordPress allows us to fully customize a website - without compromising on speed, design or functionality.

What does this mean for your website?

• Full customization, without limitations - Every detail is tailored to your brand and needs, without being stuck with standard templates. Learn more about WordPress.
• A future-proof foundation - The website grows with you and can be easily expanded with new features and integrations. Think multilingual websites and WordPress Multisite.
• Optimal performance and security - We make sure your website loads quickly and meets the highest security standards. Including accessibility as a prerequisite.

Choose a partner that thinks along on strategy, UX and technology. Pay attention to these points to avoid disappointment:

• Do they work with templates or custom blocks?
• Are strategy, UX and content getting enough attention?
• Relevant cases in your sector and similar scale?
• Clear communication, regular contacts, clear planning?
• Maintenance, support and ongoing development taken care of?

A senior WordPress Agency speeds up the process and secures quality.

Our process is transparent and scalable. So you avoid surprises and keep control of time and budget.

1. Strategy & concept

We sharpen goals, target audience and brand. We determine content structure and technical prerequisites. Our strategic approach.

2. UX & design

From wireframes to visual design. Mobile-first, brand-focused and with clear interactions. More about UX design.

3. Development

Custom blocks in WordPress. Focus on performance, security, accessibility and links. Read about development.

4. Content

SEO, copy, visuals and migration. We make sure content fits your brand and scores in search engines. View content creation.

5. Test & go live

Technique, speed and conversion tested. Pixel-perfect delivery, with checklist and quality checks. This is how we work towards going live.

6. Support

Maintenance, support and ongoing development. Small iterations, focused on growth and continuous improvement. For continuity: read more about maintenance & support.

We see these mistakes often. Avoid them and you gain time, money and quality.

• Choosing only on price instead of value
• Using a generic template
• No strategy or audience research
• Writing your own texts without SEO or validation
• Underestimate functionality and management burden
• No maintenance or development plans

More depth? Delve into technical SEO and strategic misses.

Complete this list before you start the process. This will save weeks in planning and avoid noise.

• Purpose and target audience
• Type of website
• Sitemap and content list
• Desired functionalities
• Links and systems
• Design preferences and brand assets
• Content available or planning
• SEO goals and measurements
• Budget range and deadline

Further reading and exploration can be done here:

• What is WordPress?
• The advantages of WordPress
• WordPress specialist