A new, fresh identity
A scanned logo and a visual identity with dated style elements naturally no longer fit today's standards. We kept the color palette for recognition and chose a sleek typographic logo with a subtle addition. We translated this into a design system that served as the foundation for both the website and the registration process, as well as the My Petlook environment.
Client
IVC Evidensia Nederland, Utrecht
Website
Focus market
National
Website for online database for pets with a chip
We developed a custom website aimed at owners, breeders, veterinarians & traders. The goal was to persuade them to open an account with Petlook. We do this by informing them about laws and regulations and highlighting the benefits of Petlook.
My Petlook: For worry-free pet registration
Through the website, the benefits of Petlook are emphatically highlighted. If you choose to register your pet with Petlook, an intuitive process with several steps follows. From entering a chip number to choosing a subscription and form of payment. We have broken down the registration process into 6 steps. After registering and activating the account, as an owner you have the opportunity to complete your pet's profile. Think about adding medical information, events or special features.
For My Petlook, Studio Brabo did the concept, design and front-end development.
The technical implementation was handled by Petlook's regular IT partner.
