Need a new corporate identity?

Need a fresh perspective?

Do you recognize this feeling? Then it's time to put your brand under the microscope. You don't have to start from scratch, but do take a conscious look at how you present yourself. After all, a strong brand goes beyond good design. It tells who you are, appeals to the right target group and provides a foothold, for your team as well as your customers.

Do you recognize one or more of these signs? If so, it's time for a refresh:

Your brand no longer tells who you really are

You've grown, your direction has shifted or your offerings have expanded, but your brand story is stuck in the past. It still tells the version of then, not the version of now.

Your brand development lags behind your growth

The visual identity still feels like "start-up," while your company has long since moved on. What was once appropriate now feels too light, too playful or simply not mature enough.

You lack distinctiveness

In a crowded marketplace, it's harder to stand out. If your brand no longer stands out or lacks a clear charge, you are quickly one of so many.

The brand no longer lives within your organization

Strong brands are carried from within. If colleagues are in doubt about what the brand means or how to use it, consistency disappears, both in communication and behavior.

Want to know more about brandy?

We'd be happy to help. Contact us to discuss options.

The route to a brand that does get it right

Sometimes a small visual update is enough to make your brand fresh and current again. But sometimes it requires a bigger step: a repositioning, a sharpened brand strategy or even a complete brand renewal. Whatever your situation, we help you get clear on what is needed and, most importantly, why. Together, we make choices that fit both who you are today and where you want to go. We start at the basis:

  • Strategy - What is your story, your promise, your position in the market?
  • Branding - What does that story look like in form, language and feeling?
  • Brandbook - we record everything so that all colleagues can work with it.

From brand to communication: one line, one story

Once the brand is firmly established, we ensure strong translation. We translate your brand to all major communication channels: your website, social media, campaigns, newsletters and more. We make sure everything has the same look, tone and message. Think about:

  • New website: visually strong, user-friendly and findable.
  • Social content: recognizable, consistent and aligned with your brand story.
  • Newsletters: that not only inform, but also reinforce brand perception.

From landing page to LinkedIn post, from email template to visual presentation: everything works together. This creates one line in all your communications: clear, recognizable and distinctive. In line with your strategy, and ready for the future. In this way you build on visibility, trust and growth completely on-brand.