International product website
for IIVO

IIVO is a technical and comprehensive product. The challenge, therefore, is to quickly make it clear to visitors what IIVO does and the benefits it offers.

On the website, we bring technology and storytelling together. Using clear content, strong imagery, video, and animation, we take visitors through the product step by step. This is how we make complex technology understandable and give IIVO an online presence that matches the brand's innovative character.

IIVO targets growers all over the world. The multilingual website supports those international ambitions and helps visitors delve deeper into the product.

In addition to extensive information about IIVO, visitors can download brochures and white papers, among other things. These requests are linked to Zoho CRM. This makes the website not just a place to discover the product, but also an important tool for lead generation and follow-up.

Our collaboration on IIVO began with the international launch in 2020. For the launch, we developed a campaign website, and over 2,100 people from more than 70 countries watched the online event.

Since then, the website has been continuously developed. We work closely with Narwal on this. They are responsible for the visual identity and content. We handle the digital translation and continue to develop the website together around new content and campaigns.

This site isn't just beautiful; the numbers also support its commercial value. The website attracts more visitors via search engines, holds their attention better, and generates more inquiries. A great development!

• +80% more organic traffic
  More and more people are finding the site through search engines and AI. 
• +9% more engaged visits
  Visitors are showing more interest in the website. The share of engaged visits rose from 46.96% to 55.99%.
• +28.6% more conversions
  The website also prompts visitors to take action more often, and these conversions are directly forwarded to Zoho.