A House of Happiness
A House of Happiness already exports its curtains to more than 40 countries, from its own design studio and stock. The previous website was outdated and no longer matched the company's vision, resulting in the decision to split the website and web shop. The new website was tasked with inspiring A House of Happiness' dealers and visitors and enticing consumers to visit the store. The main role? Naturally, that goes to the curtains in surprising designs and trendy colors!
Client
Royal Vriesco, Sneek
Website
Sector
Focus market
International
From inspiring online,
to converting offline
The search for new curtains often starts with inspiration. The website therefore shows the full power of the colorful brand in one inspiring overview with smart filtering to make it easy for the orienting visitor. Customers click through projects, a portfolio, "inside looks at", blogs, a lookbook and various themes, among other things. All are rich content pages with great photography, text and video. The three top collections Homers, Artende and byTzum were given a podium spot.
Choose from one of 2,500+ European dealers
After online inspiration, the goal is offline conversion. Studio Brabo also tackles this with a smart overview page of all approximately 2,500 European dealers in a list and map view. Customers are thus shown the closest dealers for their location and see on each dealer page the opening hours, address and contact details, the type of assortment and labeling (e.g. 'flagship store'), in the appropriate language. This way we make planning a store visit easy and give dealers the stage they deserve, in a structure that also contributes to better findability.
Discover your perfect fabric with smart filters and extensive product details.
With over 300 fabrics and up to 50 colors each, there is always a match
Dealers demand quick insight into products; customers want easy orientation. The new website makes it possible. The range includes home accessories, cushions and curtains from about 300 fabrics, with up to 50 color variations per fabric. Studio Brabo makes the search easy with categories and filtering by fabric, properties and color, among other things. Follow-up is easy, too: on each product page, customers can request a sample or customized advice.
Getting started with your brand?
I'm Bram, digital strategist and happy to advise you.
