Did you know that translation is now easier? Discover automatic translation (AI).
The benefits of a multilingual WordPress website
A multilingual WordPress website is a smart choice if your organization operates internationally or if you serve a multilingual target audience within the Netherlands. It offers several benefits that significantly improve user experience and online performance:
Usability
Visitors can navigate your WordPress website more easily when it is in their native language. This lowers the chances of them dropping out during the conversion process, which can lead to more satisfied customers and higher conversion rates.
Challenges of a multilingual WordPress website
While a multilingual WordPress website offers many advantages, it also brings some challenges. It goes beyond simply adding a language drop-down menu. Here are a few key points to consider:
More work and time investment
A multilingual website requires separate content for each language, which means that everything from text to keywords must be carefully translated and optimized. This process takes extra time and effort.
Higher development time
Based on our experience, developing a multilingual WordPress website takes 20 to 30% more time than a regular website. This is because of the extra steps in translation, customization and optimization. It is important to make an informed choice and work with an experienced web partner to maximize the benefits of a multilingual website.
Developing a multilingual website?
Bram is happy to tell you more about how Studio Brabo handles this.
Domain structure that is correct
Always consider language and region when making your choice. Basically, multilingualism means having the same content on your website but in a different language. If the target region differs, it may make more sense to use different domain names. A rule of thumb here is: does the content differ substantially in content? Then go for different domain names. The choice of a domain and its structure is essential for the findability of your website. There are three options:
Domain by country
Each country gets its own domain (country-specific). If you are going to sell in France, the French domain will have the company name.fr. We also call country-specific domains Country-Code Top-Level Domains or ccTLDs.
Folder Structure
Here you give each country or language area its own folder (subdirectory) in the main domain. The French content then looks like this: companyname.com/fr/. The prerequisite is that the main domain is a generic domain (.com, .org or .info).
Subdomain
Then there is also the possibility of creating a subdomain per country or language area. The French content is then displayed on a domain such as: fr.companyname.com. Again, the main domain must be a generic domain.
Multilingual website for LetsGrow.com
For LetsGrow.com, we created an international website with multilingual content, perfect for global growth and lead generation.
Multilingual WordPress websites with Studio Brabo
Studio Brabo uses the WPML (WordPress Multilingual) plug-in to make websites multilingual. Thanks to years of experience, we know all the ins and outs and know exactly which problems we may encounter when making complex websites multilingual. By now, more than half of the websites we create are multilingual. Because of this experience we know how WPML works together with many other plug-ins. As a result, our websites work in multiple languages without any problems.
With the Brabo Composer, our customers can easily manage and translate rich content. You can translate it manually, send it to a translation agency or translate everything automatically with AI. This way, with the push of a button, you make content quickly available in multiple languages.
50+
Multilingual websites launched.
20+
Countries in which our clients operate.
65%
Of our clients choose multilingualism.
Ready to grow internationally with a multilingual WordPress website?
Let your website do the work! We help your marketing team with a multilingual site that scores in every language.
