Rebranding and lead website for yacht builder VDH Yachts

For Van der Heijden Yachts, we developed a brand identity that shows what the shipyard stands for: Dutch craftsmanship, customization, and technical quality. No excess, but a calm and confident look where the yacht itself takes center stage. With powerful typography, a modest color palette, and high-quality photography, we created a recognizable style that radiates exclusivity without losing sight of the content.

The new WordPress website convincingly showcases the yachts and craftsmanship of Van der Heijden Yachts. Large visuals, a clear structure, and targeted content help visitors discover models, compare them, and easily take the next step. The website is available in four languages, aligning with the brand's international ambitions.

Visitors can view all important information per model and download brochures. Clear contact points throughout the website make the step toward an inquiry small. At the same time, the strong SEO foundation ensures that Van der Heijden Yachts is better found by potential customers in various markets.

The website not only supports the international growth of Van der Heijden Yachts but also makes it easier to manage the site daily. We built smart solutions that allow the team to quickly publish and adjust content themselves.

• Smart translation into four languages: The website is available in Dutch, English, German, and Russian. We support the translation process with AI, so new and existing content is immediately available for different markets.
• Built for leads: From model pages and brochures to clear contact points. The website helps international visitors orient themselves and encourages them to take the next step. Via a MailBlue integration, leads can then be followed up in a targeted manner.
• Creating content with Brabo AI: From within WordPress, the team can use AI to write new content, sharpen existing texts, and set up campaigns and landing pages faster.

For Van der Heijden Yachts, we work closely with online marketing agency dotGO. They handle the content and online campaigns, among other things. By combining our expertise, the website and online marketing align perfectly, and together we continue to build on the online growth of Van der Heijden Yachts.