SaaS marketing website for
grow experts SmartFarm

SmartFarm developed smart hardware for growers with its own agronomist, climatologists and universities. Such as the FieldMate sensor, which accurately analyzes plot conditions. In its new direction, SmartFarm is positioning itself as a SaaS provider of the agricultural data platform that gives growers all the information they need to maximize crop growth with minimal resources. That growth move called for a rebranding, a new marketing website for SaaS and a new subscription conversion flow.

With a new direction comes a new look. Studio Brabo developed a complete brand book that gives SmartFarm a mature tech character with high recognition. This brand guide includes guidelines for typography, colors, logo use, imagery, illustrations and icons and shows how SmartFarm applies these handles in multiple forms of communication. Ready for the next phase of growth!

A marketing website for SaaS requires different things than a product website. Studio Brabo optimally set up the new website for SmartFarm to grow healthily as a SaaS company. Among other things, by restructuring products as software functionalities. In this way, visitors know exactly what to expect when considering a subscription and SmartFarm maximizes smooth conversion. In addition, the new website features include:

• Conversion-oriented format and triggers for SaaS
• Separate target group pages with relevant content
• Authority pages with knowledge articles and customer stories
• Support with proper onboarding and support
• 'About us' page including vision and culture

Support that makes you happy

SmartFarm is an important part of mission-critical processes for growers. Therefore, onboarding and support must be outstanding. Studio Brabo therefore created one convenient overview in the new website with tips, customer stories, knowledge articles, release notes, onboarding, a service desk and developer information. Everything to actively contribute to the optimal cultivation of healthy crops.

The marketing website encourages visiting growers to take out a SaaS subscription for the SmartFarm platform. To do so, Studio Brabo set up a sophisticated flow and also provided the right triggers for soft conversions such as signing up for the newsletter, requesting a demo or downloading a white paper. The subscription flow smoothly guides visitors through the purchase process in simple steps. The "my" environment completes the flow and provides the calling card for SmartFarm's smart platform!