Multilingual website
full of machine power for Ahlmann

An important principle: Ahlmann is more than machines. It is a family business by and for people who love technology. We bring that personal character to life in images and text. Think of photos of employees, videos of the workshop and a convincing “About us” page that appeals to both new customers and potential employees. In this way, the website also becomes a powerful employer branding platform.

Central to the website are extensive machine pages where visitors can find everything about new models: from technical specifications and applications to videos, brochures and customer stories. Each machine will have its own stage, designed for both experience and conversion.

For used machines, there is an automatic link to Mascus, which seamlessly synchronizes the current occasion offerings with WordPress. This way, the offer is always up-to-date and we present used machines as attractive as new models - including filters, click-throughs and contact options.

Ahlmann is about more than machines - it's about people. As a family business that has been sustained by personal commitment for decades, Ahlmann wants to convey that same feeling online. Therefore, the new website is designed to not only inform visitors, but also connect them.

Smart forms and strategically placed CTAs make it easy to contact, request a brochure or schedule a demo. The sales consultants, spread across Europe, are conveniently bundled in an intuitive sidebar. This allows every visitor to find the right contact person based on region or country in one click. That makes it personal, direct and familiar. Exactly as you would expect from Ahlmann.

Good service is a matter of course at Ahlmann. That is why we have set up one central page on the new website where customers can easily go for everything around service and support.

From workshop information to spare parts, tires and attachments, everything is conveniently grouped together. Visitors quickly find the right contact person, can ask questions or consult manuals. Thus, the website remains of value even after purchase, as you would expect from a committed family business.

To best serve customers outside the Netherlands as well, the website is available in four languages: Dutch, English, German and French. The structure is designed so that content is easy to translate and adapt per market. Where necessary, this is supported with automatic translation, without compromising quality.

Wondering how that works? Read more about machine translation with a WordPress website. This way, the website supports Ahlmann in its international growth ambitions, while maintaining ease of use and brand experience.