Conversion website
for space maker Boxtom

Boxtom produces its homes in Goirle and rents or sells them. In everything Boxtom puts the customer first: from the customizable homes to a quick quote. However, that customer was not yet central on the website, due in part to a difficult to understand multi-site structure and too many navigation layers. Time for a thorough rebuild!

Studio Brabo differentiated between Boxtom's diverse target groups in order to serve them at their beck and call. Because every target group is different and so are their knowledge and needs. A temporary home for caregivers requires a very different approach than a home for staff housing. The new target group pages are rich in information and show that Boxtom understands its customers.

All property types are now conveniently listed on an overview page, with a separate detail page for each property type. Handy for shareability from, for example, emails and social media. The detail pages also provide space for rich information, from atmospheric impressions to specifications. As a visitor you can find the best solution based on floor plans, advice on buying or renting and the 10 steps from start to key.

Boxtom makes it easy for customers to get in touch. The entire website includes approachable call-to-actions for contacting, requesting a quote or brochure, and scheduling a showroom visit, among other things. The "interest" button is always prominently displayed and opens a sidebar with the most important actions. Inviting!