What we often find with a website to be taken over
On paper, it sounds logical: just take an existing WordPress site and improve it further. But in practice, it rarely turns out to be that simple. Especially for marketing managers who want to be able to shift gears, measure and scale up. What we often find:
No clear structure or logic
Pages built with multiple builders mixed together. Or a "custom" theme where everything is stuck together. Smart customization? Forget it.
Blurring between content and technology
Text, buttons and images cannot be managed separately. What seems like a small change in content becomes a mini-project technically.
Plugins that slow things down or even make them unsafe
Too many, too old or simply chosen incorrectly. This slows down your site and increases the risk of errors or security problems.
Taking over an existing Web site seems smart. But rarely delivers what you hope
An acquisition almost always means working within someone else's choices. Choices made not based on your marketing goals, but from technical shortcuts, outdated standards or simply lack of vision.
And especially if you want to build your brand, grow in lead generation or connect multiple channels smartly, you need a grip. Not overdue maintenance.
On top of that, a new agency must first fully familiarize itself with a system it did not build itself. The time and cost of this is difficult to estimate in advance, because no one knows exactly what will surface along the way.
Taking over a WordPress website initially seems like a quick fix. But in practice, it often results in more frustration, delays and hidden costs than starting over smartly and strategically.
Bram Mulders Co-founder / strategist
Our advice: Start over, with everything you've already learned
We'd rather not start with band-aids. But that doesn't mean starting all over again. What's there, we take seriously: from insights to content, from structure to style. Only we start at the beginning - technically, strategically and future-proof.
Together we look at what works and what just gets in the way. Often we can include content, visuals or parts of the structure. But within a scalable, well-thought-out setup that fits your brand, your team and your goals. That way, it doesn't feel like starting over, it feels like smart building on.
What you gain by starting over (but smarter)?
- A future-proof foundation: Built on what already works, supplemented by smart choices for the long term.
- More control over your marketing: You can move faster, publish independently and depend less on technical detours.
- Better performance on all fronts: Think speed, findability and ease of use: for you and your target audience.
- An investment that grows with you: Not a temporary fix, but a platform that evolves with your ambitions and organization.
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Easy to manage, hassle-free: Thanks to our Brabo Composer, you can effortlessly build new pages and content blocks yourself, without needing a developer every time.
Time for a fresh start?
Stop patching up. Build something that is right.
Frequently asked questions about taking over an existing WordPress website
Doubting whether it's smart to have your existing WordPress website taken over? You're not the only one. Here we answer the questions we get most often from marketing managers and communications professionals struggling with that choice.
Yes, definitely. We believe in: think big, start small, grow smart. Instead of trying to launch everything at once, we help you go live with a strong MVP - a minimal but complete version of your site that stands like a house. Think clear structure, a compelling homepage, key landing pages and a solid technical foundation. From there, we build further, step by step, at your pace. This keeps you moving forward without compromising on quality or long-term vision.
A well-built site not only works better technically, but strengthens your entire marketing strategy. Think faster load times, smarter content structure, better measurability and conversion-oriented pages. It's all about a solid foundation that aligns with your goals - from brand reinforcement to lead generation.
That's where we help you. We always start with a technical and strategic analysis of your existing site. On that basis you get an honest advice: what is still working fine, what is hindering your growth, and where are the opportunities. This way, you make an informed choice, without guesswork.
We do not take over existing WordPress websites. Instead, we always start from scratch, just the insights from the previous project as a basis.
The reason? In an acquisition, you never know exactly what you will encounter. That makes it difficult to make clear agreements in advance about planning, quality and support. By building from a clean, well thought-out basis, we can provide realistic estimates and work towards a scalable and future-proof solution.
We always start with an analysis, so you know exactly where you stand. In terms of time, cost and result.
Not necessarily. What looks like a quick fix on paper often ends up in a lot of customization, plug-in updates and conflicts in practice. This not only costs more time and money, but also leads to frustration. A solid reboot is often more efficient as well as more sustainable in the long run.
Yes, in many cases this is quite possible. We always critically examine whether content is reusable and fits the new strategy. That way you don't have to start from scratch, but build on what is already working.