The sophisticated branding of Hardy's Keuze
The old corporate identity was predominantly bright blue with red accents. This came across as cold and did not connect well with the target audience. Hardy's Keuze customers are predominantly women. Studio Brabo chose a new color palette of softer tones and matching typography. We also subtly sharpened the logo so that it looks fresher, but remains recognizable.
Client
Hardy's Keuze, Tilburg
Website
Sector
Focus market
Netherlands, Belgium and Germany
Services
Custom WooCommerce webshop
A webshop leans more on technology as a normal website. As a basis we choose WooCommerce, but we cleverly extend the standard functionalities with reliable plugins. For example, we greatly improved the standard search functionality and added the ability to print invoices.
Mobile first
Using Google Analytics data, we saw that three-quarters of visitors view the website on a smartphone or tablet. However, conversion here lagged behind compared to desktop. Therefore, we took mobile as the starting point for the design. After all, this is where the most profit could be made.
I highly recommend Studio Brabo if you are looking for a professional and reliable agency for website development or a WooCommerce webshop. They are always available, respond very quickly and think in terms of possibilities and come up with creative solutions. Deadlines are met and the end result is very pleasing.
Coco Moll Owner at dotGO
Comprehensive links
Hardy's Keuze cannot run without outside parties. Thus, we have established a link with Mollie to manage payments. Track & Trace codes are automatically generated through a link with MyParcel. And marketing information is automatically forwarded to Mailchimp and Trusted Shops. We also set up a product feed so that Google Shopping and AdWords automatically have the latest product information.
We also took care of the product migration from Magento to the new WooCommerce environment. Instead of entering everything manually, this saved a lot of time.
