Powerful lead websites for training company Improve Training Group

We sharpened the brand identity of Improve Training Group and its sister labels on all fronts. We developed a future-proof visual style with a fresh color palette, powerful typography and recognizable graphic elements. From social posts in Canva to a flexible Mailchimp template, each brand now has consistent means to communicate professionally and recognizably - both online and offline. Thus, the branding forms a solid foundation under all communications, and everything fits seamlessly with Improve Training Group's vision and ambitions.

For Improve Training Group, we developed a shared WordPress theme as a scalable base for four separate websites. This gives each label its own look, while keeping the technical foundation fully shared. This ensures efficient maintenance, reduced development costs and maximum consistency. At the same time, there remains enough room for content and visual nuance per brand - so that each platform really feels like a stand-alone proposition, but with the power of one smart system underneath.

In addition, we linked all forms to Monday CRM so that quote requests are followed up immediately and clearly. We also integrated Mailchimp for a streamlined newsletter flow and lead follow-up. In this way, we ensure that every lead counts and immediately becomes part of the commercial process.

Training courses are the beating heart of Improve Training Group, and so are the new websites. We developed clear and compelling training overviews, where each training informs and activates. The content is clearly structured and visually supported with icons and custom images that inspire confidence.

Important information is scannable at a glance, with drop-down sections for deeper learning. What participants can expect is succinct and powerful, while reviews from previous participants provide social proof. Requesting a quote is easy via a short form, with help always nearby.

The knowledge base is more than a place for white papers and tips. It is a strategic tool to build authority. With valuable content, practical insights and inspiring articles, Improve Training Group positions itself as a thought leader in their field.

In doing so, customer stories and reviews provide much-needed social proof. By highlighting real experiences of participants, visitors get a concrete picture of the impact of the trainings. This combination of in-depth content and credible testimonials makes it easier for visitors to gain confidence and take the step to action.