Getting started with your WordPress website? Also read about WordPress web design.
All about WordPress
- What is WordPress?
- The advantages of WordPress
- How does WordPress work?
- What kind of websites can you create with WordPress?
- Page management in WordPress: Gutenberg and the Brabo Composer
- WordPress trends in 2026
- Why hire a WordPress agency?
- Why is WordPress so popular?
- WordPress.org vs. WordPress.com: What's the difference?
- The technology: PHP, MySQL and the Community
What is WordPress?
WordPress is an open-source platform that allows you to create and manage Custom WordPress websites. It was launched in 2003 and has since become the most widely used CMS in the world. WordPress allows users to easily add, edit and publish content without requiring technical knowledge. A user-friendly interface makes it accessible to beginners and experienced web developers alike. Looking for help? Check out our WordPress agency.
The advantages of WordPress
WordPress offers numerous advantages, including ease of use, flexibility and the ability to manage a website efficiently. The platform is also particularly suitable for both small businesses and large corporates, thanks to its many features.
With powerful features such as integration with CRM systems, marketing tools and advanced search engine optimization, WordPress is the choice for businesses looking to excel online. Want to learn more about the benefits of WordPress? Or read how a WordPress expert helps you grow.
How does WordPress work?
WordPress works with a database system that stores all the data of your website, allowing you to easily add and edit content without technical knowledge. In addition, WordPress offers numerous plugins that add additional functionality, such as contact forms, e-commerce and social media integration, which can be easily installed and configured through the dashboard.
What makes WordPress really powerful is that it is an open-source platform. This means that the source code is freely available to developers worldwide, allowing continuous improvement of the platform and the availability of a wide range of custom solutions.
At Studio Brabo, however, we take a different approach. We believe in smart customization that enhances your website, rather than simply using standard plugins and themes.
Getting started on your WordPress project?
I'm Gijs, WordPress developer and happy to advise you.
What kind of websites can you create with WordPress?
WordPress allows you to build a wide range of websites, from lead websites to comprehensive e-commerce platforms. Here are some of the most popular uses of WordPress:
- Corporate websites
A corporate website is a company's digital business card and plays a crucial role in brand positioning. Large organizations use these websites to convey their identity, mission and core values, while providing a professional and reliable appearance. - Lead websites
Lead websites are specifically designed to attract and convert potential customers. They play an essential role in both B2B and B2C marketing strategies through strategic call-to-actions, compelling content and targeted lead generation. - Brandstores
A brandstore is more than a web shop; it is a digital platform where brand experience is central. By combining e-commerce functionalities with storytelling and a strong visual identity, a brandstore provides a seamless and intuitive shopping experience. High-quality product presentations with engaging visuals and videos bring the brand to life, while storytelling elements and integration with social media and user-generated content provide additional engagement. - Inspiring websites
Inspirational websites are ideal for companies looking to motivate, inform and activate their target audience. Widely used by lifestyle brands, knowledge institutes and educational platforms, they play a crucial role in community building and thought leadership. - Recruitment websites
A recruitment website is more than just a listing of vacancies; it is a strategic platform that reinforces company culture and employer branding. Through clear and attractive job pages with filter options, direct application options and integration with HR systems, the application process is optimized. Also read how we work as a WordPress agency.
Page management in WordPress: Gutenberg and the Brabo Composer
Managing content in WordPress has evolved tremendously in recent years. Where the standard WordPress installation today uses the Gutenberg editor, we at Studio Brabo take it a step further with the Brabo Composer for an even smoother management experience. With deep AI integrations (Brabo AI).
The Brabo Composer was developed by us as the intuitive and user-friendly alternative to Gutenberg. This powerful tool makes creating and maintaining a custom WordPress website easier than ever. Its drag-and-drop functionality allows you to build beautiful pages without technical knowledge, while retaining full control over the layout and design. This allows you to quickly and efficiently manage your ideal website without sacrificing quality or speed.
Comparison: Gutenberg vs. Brabo Composer
| Feature | Gutenberg (Standard) | Brabo Composer (Custom) |
|---|---|---|
| Ease of use | Steep learning curve due to many separate blocks | Intuitive drag-and-drop experience |
| Design Freedom | Often limited by the chosen theme | Full control over pixels and styling |
| Speed & Performance | Can get heavy due to unnecessary code | Blazingly fast due to clean, efficient code |
| Fault sensitivity | Layouts can "break down" quickly | Fixed branding styles that always remain intact |
| AI integrations | No | In-depth with Brabo AI |
Ready to have your WordPress website created?
Wil je een WordPress website die niet alleen mooi oogt, maar ook impact maakt? Bij Studio Brabo helpen we je graag verder. Contact us for a free consultation and find out how we can realize your online ambitions.
WordPress trends in 2026
The world of WordPress never stands still, and there are always new trends changing the way websites are built and managed. Some of the WordPress trends you can expect to see in 2026 include:
AI and automation
Artificial intelligence is increasingly being integrated into WordPress websites. Think AI-generated content, chatbots for customer service and automated SEO optimization. These technologies can improve efficiency and optimize the user experience.
Performance optimization
Speed remains a crucial factor in a website's success. In 2026, more and more WordPress websites will focus on optimizing their performance, with faster load times, advanced caching techniques and optimized images.
Everything about WordPress
in one place
As a WordPress Agency, we build custom websites that perfectly fit your needs. Find out how we bring strategy, design and technology together for a website that really works.
Why hire a WordPress agency?
Although WordPress offers a user-friendly solution, hiring a professional agency can help you get the most out of your website. WordPress is undoubtedly a powerful and versatile platform, but building a professional and functioning website requires more than just the basic functionalities of the system.
An agency access to the latest developments and trends within WordPress. With continuous updates and new features within the platform, it is essential to have an expert on your side who is aware of these innovations and uses them strategically to improve your website. An agency not only has experience in developing WordPress websites, but also in implementing SEO strategies that ensure your site performs well in search engines. Learn more about our WordPress specialist and WordPress web design.
Frequently asked questions about WordPress
Here you will find short and clear answers to frequently asked questions about what WordPress is, how it works and what it means for your organization.
Yes, the WordPress software itself is free and open source. You do pay for things like hosting, a domain name and any custom design or development if you work with an agency like Studio Brabo.
With WordPress.org, you download the software and place it on your own hosting. You then have maximum freedom and scalability. WordPress.com is a hosted platform with less flexibility, especially suitable for small blogs or simple sites. For professional brands and organizations, we always recommend WordPress.org.
WordPress is secure when properly set up and maintained. We work with secure hosting, regular updates, smart caching, backups and additional layers of security. In our approach, we follow the basics from Security so that your website is well protected.
Yes, WordPress is great for larger organizations and corporates. The platform is scalable, can handle high traffic and can be linked to CRM, marketing tools and other systems. We often build custom WordPress solutions for complex organizational structures and multiple audiences.
WordPress is strong in SEO because you can optimize content, technology and structure well. In addition, a well-designed WordPress site aligns well with AI because information is clearly structured and easy to read for search engines and language models. We help you set up content and technology so that your brand is better found and understood.
Why is WordPress so popular?
WordPress is by far the most widely used CMS in the world. More than 43% of all websites run on WordPress, and that percentage continues to grow. From small blogs to large corporate websites and web shops: WordPress offers the flexibility to build almost any type of website.
Companies choose WordPress because it is a scalable and future-proof solution. It is used by big brands, as well as SMBs and startups looking to grow quickly.
At Studio Brabo, we harness the power of WordPress to develop custom websites that are not only beautiful, but also strategically thought out and technically optimized. We don't build standard templates, we create powerful digital platforms that help businesses grow. Continue reading at WordPress expert or check out our WordPress website builder.
Need advice on a suitable website?
I am Gijs and would be happy to advise you!
WordPress.org vs. WordPress.com: What's the difference?
A common confusion is the difference between WordPress.org and WordPress.com. Although the names are similar, the approach is completely different:
WordPress.com: This is a commercial platform where you create an account and use WordPress as a service. It is easy for beginners, but you are limited in your freedom and ownership.
WordPress.org (Self-hosted): This is the software we use at Studio Brabo. You install the software on your own server (hosting). This gives you 100% ownership, unlimited customization options, and you can create any link you want.
For professional organizations, the choice is simple: only with the self-hosted version of WordPress.org can you build a website that is truly scalable and future-proof.
| Feature | WordPress.com | WordPress.org (Customization) |
|---|---|---|
| Ownership | You rent a spot on their platform | You have 100% ownership of your site and data |
| Customization | Limited to standard packages | Complete freedom in design and technology |
| Plugins | Only with expensive subscriptions | Unlimited access to all functionalities |
| Cost | Monthly subscription | One-time build + own hosting |
The technology: PHP, MySQL and the Community
Although as a user of WordPress you don't have to see a line of code, the technical foundation of the platform is impressive. WordPress is built on PHP and uses a MySQL database to securely store all your content.
The "skin" and "heart" of your site
In the world of WordPress, we often talk about themes and plugins. Think of the theme as the "skin" of your website: it defines the look and feel. At Studio Brabo, we don't believe in standard templates; we build smart custom themes within our own Brabo Composer, so your site is blazing fast and does exactly what you want it to do.
The Power of the Open-Source Community
Wat WordPress echt uniek maakt, is de open-source community. Tienduizenden ontwikkelaars wereldwijd werken continu aan de broncode van de software. As a result, security vulnerabilities are closed faster than any other system and the platform always remains technically ahead of the curve.