What a good healthcare website
really needs to meet 😍

Healthcare is changing rapidly. Organizations are growing, merging or specializing. And the online world is growing just as fast. People have become accustomed to websites that are smart, fast and user-friendly. From online shops to banks and government agencies. So they expect the same from healthcare providers.

At the same time, you are dealing with perhaps the most diverse audience there is. Young and old, digitally savvy or not at all. Clients, family, referrers, volunteers and new employees all have their own questions, wishes and ways of searching. That requires communication that is right. Warm and accessible. But professional and strong. A good healthcare website helps you do that.

What makes a health care Web site really good? It's never in one thing. It's the sum of smart choices, clear structure and attention to detail. These seven points make all the difference.

Many healthcare websites were once built from internal logic. Departments, forms of care, jargon. But that's usually of little use to your visitor. People come with a task or question. How do I request care? Where do I find a phone number? How do I make an appointment?

A good healthcare website connects to that behavior. Not from how your organization is set up, but from how people search and navigate. With clear routes, clear buttons and contact information that is easy to find. That's why we work with the toptask principle. You design your website around the most important tasks of your visitors. Ask yourself:

• What do people most often come here to do?
• What questions are most frequently asked on the phone?
• What actions do you want people to be able to perform quickly?

You give those tasks a prominent place. Clear, recognizable and without detours. That creates calm and overview. People find what they are looking for faster. And you show that you really understand them. Online as well as offline.

A good healthcare website is not just beautiful or user-friendly; above all, it should work for everyone. For young and old. For people who are digitally savvy, but also for people who are less able to find their way online. After all, in healthcare you communicate with a huge mix of ages, backgrounds and skills. Often even with people who are temporarily or permanently less able to hear, see or read.

That's why digital accessibility is not an option, but a necessity. An accessible site means that your text is easy to read, your coloring has enough contrast, and your buttons are large enough to be easy to click even on mobile. And just as important: your site must work well with assistive devices, such as screen readers.

Increasingly, multilingualism also plays a role. Especially in regions where many non-native speakers live or work. Fortunately, nowadays there are smart solutions to handle this quickly and well. With AI translations, for example, you can easily add additional languages without having to write everything manually.

As a healthcare organization, you work with personal and sensitive information. Then your website must be secure. That goes without saying. From technical security to privacy rules: everything has to be right. That starts with a good foundation. Think of an SSL certificate, secure forms and clear user roles in your CMS. But security goes beyond technology. Your website must remain secure. With updates and maintenance by a web agency. That's why we at Studio Brabo always work with a service agreement. This way you can be sure that your website will stay up and running.

Equally important is privacy. Because how do you actually handle data from your visitors Do you ask for example no more than necessary in your forms? Do you clearly indicate what you do with data? And how do you handle photos of clients or employees?

Your privacy statement also plays a role in this. Not as a standard document somewhere at the bottom of your site, but as something people really understand. It seems small, but these details determine whether people feel safe on your website. And thus with you as an organization.

A good healthcare website is never built for just one type of visitor. It is a platform that serves multiple groups simultaneously: clients, family members, employees, referrers, volunteers and applicants. Each with their own information needs, expectations and ways of searching.

That's why a strong website starts with a smart content structure. You don't just think about individual pages, but mainly about the route people take. What are they looking for? Where do they expect to find it? And how do you make sure everyone can easily orient themselves? Think, for example:

• Clear menus and entries by target audience
• Recognizable headings and intermediate pages
• Breadcrumbs for overview
• Smart unfolding principles for depth and scannability

Above all, your Web site must be practical. You want to be able to quickly modify something, such as add a job posting, update a text or replace an image. Without fuss. And without having to email your web agency for every detail.

That's why we build healthcare websites in WordPress. A user-friendly and globally proven open source content management system. This means that the technology is freely available, without license fees or closed systems. So you are never dependent on one party and can always have your website further developed or managed your way.

We set up the CMS smartly for you. With clear templates, reusable blocks and a logical structure. So you can easily get started. Without technical knowledge, just overview and grip.

Every healthcare organization wants to appear warm, human and close. But how do you make sure that your website really radiates that? Not by just naming it, but especially by making it felt in everything you do.

That starts with a strong brand story. Who are you? What do you believe in? What makes your organization different from others? But it's also in the choices you make in text, image and design. In the tone of your texts. In the photography. In the style of your icons, illustrations or colors.

A good healthcare website feels like an extension of your organization. No standard template. No chilly stock photos. But a website that you instantly recognize. Where people think: yes, this fits who you are. And this might fit me, too.

Finding and retaining good people is perhaps the greatest challenge in healthcare today. Almost every organization is looking for new personnel. This is precisely why your website needs to be more than just a list of vacancies.

People considering applying for a job with you want to know where they end up. What it's like to work for you. What the atmosphere is like. And especially: whether it fits. That feeling often starts online. Sometimes already at the homepage, but certainly on your 'Working for' page. And actually in everything you show and tell. That's why labor market communication is an important part of a good healthcare website. By sharing real stories. By putting employees in the picture. By showing what you stand for. And by making applying easy, without thresholds or long forms.

After all, people ultimately choose people. So make sure your website shows who you really are. In a warm, honest and personal way.

Everything we have discussed in this article ultimately boils down to this. These are the building blocks of a website that works, today and tomorrow.

• A smart structure that works for your visitor, not just your organization.
• Accessible to all, according to WCAG guidelines.
• Technically secure and privacy-proof so that everything is right.
• Content that works for multiple audiences at once.
• An open source CMS, so you can easily manage everything yourself.
• A look that really fits who you are as an organization.
• A strong employer story that appeals to new colleagues.