Webflow vs WordPress: what are the advantages and which one suits you?

One of the biggest pluses of Webflow is the freedom to precisely convert every detail of the design into a working Web site, without limitations. This especially appeals to designers and visually oriented teams.

It is precisely these extensive features that make Webflow have a steeper learning curve. Therefore, without a design or development background, managing or expanding a Webflow site can be more difficult.

With WordPress, you can get the same design freedom by choosing a custom theme. The difference is that we combine that freedom with a user-friendly editor, making it easy for you to make your own changes even without technical knowledge. And because WordPress is open source, you're not stuck at the limits of the platform: you can add new features, link to other systems, or completely redesign parts of the site without rebuilding everything from scratch.

But ask yourself the question:

• Do we in our marketing team have the design skills to really take advantage of that freedom?
• Or do we prefer a platform that we can easily manage ourselves, without technical knowledge?

Webflow provides a good foundation for getting your website SEO-ready. You can manage meta tags, alt texts, URL structures and sitemaps, which is important for findability.

In WordPress, you can do everything Webflow can, but also take it a step further. With tools like Rank Math or Yoast, you not only get control of your basic SEO, but also practical optimization advice, automated improvements and links to analytics tools. Combined with fast hosting and a clean codebase, this gives you a technically perfect foundation for a strong SEO strategy. But ask yourself the question:

• How important is SEO to us as an organization?
• Do we want just the basics in order, or also advanced optimization and analysis?

Because Webflow is a closed platform, security and updates are handled centrally. So you don't have to check for new versions yourself - unless you use third-party links or plug-ins. In that case, periodic maintenance is still required.

An important note: Webflow does not currently host in the EU. For organizations that need to pay strict attention to AVG/GDPR, that can be a limiting factor.

In WordPress, maintenance requires more attention, but with a good maintenance plan, you get the same worry-free experience. This will keep your website secure, fast and up-to-date, without looking back.

So you benefit from the convenience you get with Webflow, but with the freedom to set everything up as you wish.

Webflow uses an advanced Content Delivery Network (CDN). As a result, images and other files are distributed through multiple servers around the world. Visitors always get the content from a server near them. That makes your website lightning fast.

If you work with WordPress AND lightning-fast hosting, as we do, you will get exactly the same result.

A Web site is often not an end point, but a starting point. Your organization grows, and you may want to add new pages, languages, product categories or functionalities. A scalable platform prevents you from having to start over later.

Webflow can move well with this. New pages are quickly created, and the CMS allows you to easily expand content.

WordPress can grow with you just as easily, provided the foundation is strong. We always build websites with scalability in mind:

• Scalable site structure that allows for growth in pages and categories
• Hosting that grows effortlessly with your ambitions
• Flexible code that easily integrates new features

That way, your WordPress website grows as smoothly as your organization, but with the freedom to make any expansion you want.

In Webflow, you can manage dynamic content, such as blogs or projects, through the CMS editor. This works nicely for so-called Collection Pages that are populated from a database.

However, for fixed pages, such as the homepage or landing pages, you work in the Webflow Designer. This is a visual editor that gives a lot of freedom, but is also more technical and less intuitive for those without design or development experience.

In WordPress, you can do that at least as easily and consistently for all types of pages. With our Brabo Composer you get:

• A clear, customized drag-and-drop editor
• AI help with page writing and structuring
• Smart fields that prevent duplication of effort

This way you manage your entire website yourself, without sacrificing design or working in complex screens.

With Webflow, everything is in one package: hosting, updates and security. That's easy, but it also means you're bound by the capabilities of the platform.

WordPress is open source. This means that the source code is freely available and continuously improved by a worldwide community. This gives you maximum freedom: you can fully customize and expand the website exactly how you want. Thanks to thousands of available plug-ins and links, you can easily add new features, from marketing automation to e-commerce and complex integrations with external systems.

This requires a bit more choices at the beginning, but provides maximum flexibility, independence and expandability in the long run.

For smaller Web sites, Webflow may seem cheaper at first. It is a low-code platform that lets you quickly establish a foundation without much development time. This can make it an attractive alternative for simple projects.

WordPress often becomes more interesting as soon as customization is required. Thanks to thousands of existing plug-ins and links, complex functionality can be realized faster and more economically. Moreover, with WordPress you avoid the mandatory monthly platform costs of Webflow, which can save you a lot of money in the long run.

Webflow is a modern, user-friendly platform that excels primarily in design freedom, speed and ease of maintenance. WordPress can offer those same benefits, but adds maximum flexibility, open-source freedom and a huge ecosystem.

So the choice between Webflow and WordPress is not only about features, but mainly about what you want to achieve with your website now and in the future. With the right design, a solid technical basis and good maintenance, you can build a fast, secure and scalable site in both systems.