URL migrations:
avoid loss of organic traffic 👉

With a new website, pages may be given a different URL. It is essential to properly redirect these pages to maintain your ranking in Google. This process, better known as a URL migration, is crucial for a smooth transition and to avoid losing your online visibility.

Whether it's small, or extensive url migrations involving thousands of URLs, we have the experience and expertise to handle it efficiently and carefully. Therefore, our approach goes beyond a few simple redirects; we ensure a seamless transition that keeps both your visitors and search engines happy.

It is often thought that avoiding a situation where a visitor lands on a 404 page is always the best approach. Therefore, sometimes all old pages are redirected (redirect) to avoid this. But the question should be: is the visitor actually helped by the redirect? Does he find the same information on the new page as on the old link? Search engines also judge this this way.

For example, if you delete a news item, it is often better not to set up a redirect and land the visitor on a 404 page. After all, the content no longer exists, and a redirect can create false expectations because the original information is no longer available.

A well-designed 404 page is therefore essential to both the user experience and performance of your Web site. When a visitor lands on a non-existent page, it can be frustrating. That's why we create a 404 page with a clear message, convenient navigation options and a call-to-action to reduce that frustration.