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What are conversions and why are they important?
Conversions are actions you want visitors to perform on your Web site. This can be anything: filling out a contact form, downloading a brochure, clicking on your phone number, or making a purchase. Measuring conversions helps you understand how well your campaigns are performing and whether you are achieving the desired results.
In the world of paid campaigns, measuring the right conversions is essential for optimizing your ads. Thanks to artificial intelligence (AI), ad platforms can automatically optimize your campaigns. But this only works well if the conversions you measure actually match the goals you want to achieve.
Are you performing the right conversion measurements?
Discover how smart measurement improves your website.
How do you avoid incorrect optimization?
Measuring conversions is essential to the success of your online campaigns. By defining the right actions and setting your goals clearly, you can ensure that your ads are performing optimally. You can do this to keep your campaigns running as optimally as possible:
Determine the right conversion actions
Think carefully about what actions on your Web site are valuable. Is it the click on a phone number, or do you want visitors to fill out a form or buy a product? It is important to understand what is a real conversion for your business.
Use clear and measurable goals
Set your goals so that they are realistic and measurable. For example, if you want visitors to contact you through your website, make sure you measure this through a form rather than just clicking on a phone number. This avoids confusion and ensures that the AI focuses on generating the right conversions.
The working method of Studio Brabo
Setting up a Web site is all about achieving specific goals. We always start by defining the website's goals, so we know what we want to monitor and what actions we want to encourage. We translate these goals into measurable sub-goals so we can accurately track and improve progress.
We only measure relevant data that we can actually use to track progress. Through Google Tag Manager, we forward important information, such as downloaded files or recognition of visitors through Leadinfo. This data is transferred to platforms such as Google Analytics, Google Ads, or a CRM system. With a Looker dashboard, we make the data transparent so we can quickly adjust where necessary.
Getting more out of your campaigns?
Find out how we integrate smart conversion measurement into our custom-built websites.